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Launched in 2018 by the small indie studio InnerSloth, Among Us quickly became one of the most popular games in the world by 2020. With its simple gameplay and highly engaging social interactions, Among Us skyrocketed to fame during the pandemic, attracting millions of players and generating significant revenue. In this guide, we will explore how much money Among Us has earned, the strategies that led to its success, and what the future holds for the game.

A Brief Overview of Among Us

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The Concept of Among Us

Among Us is a multiplayer party game where players work together on a spaceship, completing tasks while trying to identify the “impostors” hidden among them. The game draws inspiration from classic party games like Mafia and Werewolf, combining deception and teamwork in a simple yet addictive format. The minimalistic design and focus on social interaction made it highly accessible and easy to pick up, which helped it gain traction.

How Among Us Became a Viral Sensation

Although the game was released in 2018, Among Us remained relatively unknown until mid-2020, when several streamers on platforms like Twitch and YouTube began playing. Its rise was also fueled by the COVID-19 pandemic, where social distancing led people to look for new ways to connect and play games with friends remotely. Suddenly, Among Us became a household name, and millions of players flocked to the game, making it one of the most played games during the pandemic.

Revenue Breakdown: How Much Money Has Among Us Made?

Among Us has earned its developers millions of dollars, but the game started with humble beginnings. It was initially free to download on mobile platforms and offered for a small fee on PC. The game’s success can be attributed to its low Cost of entry and in-game purchases. Below is a breakdown of how Among Us has generated its revenue:

Game Sales on PC and Consoles

Initially, Among Us was accessible on mobile devices (iOS and Android), while PC players had to pay around $5 to purchase the game on Steam or through other digital storefronts. This pricing model helped the game generate significant revenue, notably when its popularity surged in 2020.

• Revenue from Steam and Epic Games Store: PC sales contributed much to the game’s overall earnings. According to estimates, Among Us generated over $15 million in revenue from Steam sales alone by the end of 2020.

In-App Purchases (Mobile)

The mobile version of Among Us is free to download, but it includes various in-app purchases that allow players to buy cosmetic items like hats, pets, and skins. These microtransactions, though optional, played a significant role in boosting the game’s revenue.

• Mobile Revenue: Mobile in-app purchases have contributed significantly to the game’s earnings. It is estimated that Among Us earned over $50 million from mobile platforms by the end of 2021.

Advertising on Mobile

Among Us also monetizes its mobile game through advertisements. Players who choose to play for free are exposed to ads between matches. The revenue generated from these ads substantially contributes to the overall earnings.

• Ad Revenue: According to estimates, the game’s mobile version generated millions of dollars in ad revenue due to its massive user base. On average, mobile ad revenue is estimated to bring in several hundred thousand dollars monthly.

Merchandising and Collaborations

In addition to in-game purchases and advertising, Among Us has expanded its revenue streams through merchandise. T-shirts, hoodies, plushies, and other branded items have become widely popular, adding another dimension to the game’s earnings.

• Merchandise Sales: Although exact figures for merchandise revenue are not public, with a large fan base, the earnings from branded products contribute to the game’s overall success.

Why Among Us Became a Financial Success

Accessibility and Simplicity

One of the primary reasons for the financial success of Among Us is its accessibility. The game is available on multiple platforms, including iOS, Android, PC, and consoles, making it easy for players to access the game regardless of their device. The low price point and the free-to-play mobile model attracted millions of users.

Social Connection During the Pandemic

Among Us became a virtual playground for friends and strangers when social gatherings were limited. The game provided a way for people to stay connected while having fun, which was a critical factor in its viral spread. This surge in popularity also led to higher sales and in-app purchases.

Influencer and Streamer Support

Influencers and streamers on Twitch and YouTube played a huge role in promoting the game to a broader audience. By watching their favorite gamers play Among Us, millions of viewers were motivated to download and try the game themselves, driving revenue through in-game purchases and downloads.

Cross-Platform Play

Allowing players from different platforms (mobile, PC, and consoles) to play together also helped the game reach a broader audience. The cross-platform functionality was a critical feature that contributed to the game’s viral success and its steady stream of revenue.

Future Revenue Potential for Among Us

Despite a slight decline in active players after 2020, Among Us maintains a large player base thanks to ongoing updates, new maps, and the introduction of new roles like “Sheriff” and “Scientist.” The game’s developers continue to explore new monetization strategies, including:

• Expansion to More Platforms: The release of Among Us on consoles like Nintendo Switch, PlayStation, and Xbox has introduced the game to new audiences and boosted sales.
• New Features and Updates: Regularly updating the game with new content, InnerSloth ensures the player base remains engaged. This continued interest translates into ongoing sales and in-app purchases.
• Virtual Reality (VR) Version: The upcoming release of Among Us VR is expected to create another surge in popularity, potentially bringing in significant revenue from new players and VR enthusiasts.

FAQs

How much money has Among Us made in total?

As of late 2021, Among Us has reportedly made over $85 million across all platforms, including mobile, PC, and console sales, as well as in-app purchases and advertisements.

What platforms are Among Us available on?

Among Us is available on multiple platforms, including iOS, Android, PC (via Steam and Epic Games), Nintendo Switch, PlayStation, and Xbox consoles.

Does Among Us earn more from mobile or PC sales?

While PC sales provided an initial solid revenue stream, the mobile version of Among Us has earned more due to in-app purchases and ad revenue, especially given its free-to-play model on mobile platforms.

How did Among Us become so popular?

The game gained massive popularity in 2020, mainly due to its simplicity, the ability to connect with friends online during the pandemic, and endorsements from popular streamers and influencers on platforms like Twitch and YouTube.

What is the future of Among Us?

With constant updates, new maps, and the upcoming VR version, Among Us is expected to maintain its popularity and generate significant revenue for years.

Is Among Us still popular in 2023?

While the initial viral explosion has tapered off, Among Us still enjoys a large and active player base, especially with its recent updates and console releases.

Conclusion

Among Us is a testament to how a simple idea, when executed well, can lead to enormous financial success. From humble beginnings to becoming a cultural phenomenon, the game has earned millions of dollars and continues to capture the interest of players worldwide. With future updates and expansions, Among Us is poised to remain a key player in the gaming industry for years.